{"id":4249,"date":"2020-10-14T12:01:38","date_gmt":"2020-10-14T10:01:38","guid":{"rendered":"https:\/\/benundjan.de\/blog-2"},"modified":"2021-09-14T12:01:09","modified_gmt":"2021-09-14T10:01:09","slug":"blog","status":"publish","type":"page","link":"http:\/\/staging.hi-tide.de\/en\/blog","title":{"rendered":"Journal"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_ac5212be height_auto with_img parallax_ver\"><div class=\"l-section-img\" style=\"background-image: url(http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2020\/03\/Header_Blog.jpg);\" data-img-width=\"1920\" data-img-height=\"1080\"><\/div><div class=\"l-section-overlay\" style=\"background:rgba(255,255,255,0)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_ce30e1f4 huge-headline\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\">Journal<\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid type_grid layout_6131 cols_2\" id=\"us_grid_1\" data-filterable=\"true\"><style>#us_grid_1 .w-grid-item{padding:1.5rem}#us_grid_1 .w-grid-list{margin:-1.5rem}.w-grid + #us_grid_1 .w-grid-list,.w-grid-none + #us_grid_1 .w-grid-list{margin-top:1.5rem}@media (max-width:599px){#us_grid_1 .w-grid-list{margin:0}#us_grid_1 .w-grid-item{width:100%;padding:0;margin-bottom:1.5rem}}.layout_6131 .w-grid-item-h{}.layout_6131 .usg_post_image_1{margin-bottom:1rem!important}.layout_6131 .usg_post_title_1{font-size:1.4rem!important;margin-bottom:0.5rem!important}.layout_6131 .usg_post_content_1{margin-top:0.5rem!important}.layout_6131 .usg_btn_1{margin-top:1.5rem!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-6159 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-brand-en tag-branding-en tag-design-en tag-hi-tide-en tag-hightide-en tag-lo-tide-en tag-lowtide-en tag-merchandise-en tag-rebranding-en\" data-id=\"6159\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"http:\/\/staging.hi-tide.de\/en\/benjan-is-now-hi-tide\" aria-label=\"BEN&#038; JAN is now Hi-TiDE\u2122\"><img width=\"1024\" height=\"576\" src=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-1024x576.jpg 1024w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-300x169.jpg 300w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-100x56.jpg 100w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-200x113.jpg 200w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-400x225.jpg 400w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-500x281.jpg 500w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-600x338.jpg 600w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-700x394.jpg 700w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-800x450.jpg 800w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-900x506.jpg 900w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-1000x563.jpg 1000w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1-150x84.jpg 150w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2021\/09\/Sticker_Mockup_V2-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"http:\/\/staging.hi-tide.de\/en\/benjan-is-now-hi-tide\">BEN&#038; JAN is now Hi-TiDE\u2122<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p>BEN&#038;JAN turns FIVE! Since our foundation in 2016, our skills, our mindset and our team have grown. That&#8217;s why we gave our brand identity an update &#8211; a very important milestone on our brand journey so far!<\/p>\n<\/div><a class=\"w-btn us-btn-style_1 usg_btn_1\" href=\"http:\/\/staging.hi-tide.de\/en\/benjan-is-now-hi-tide\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-4383 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-guerilla-marketing-en tag-local-marketing-en tag-offline-marketing-en tag-tips-for-customer-acquisition tag-winning-local-customers\" data-id=\"4383\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"http:\/\/staging.hi-tide.de\/en\/5-creative-ideas-for-high-reach-guerilla-marketing\" aria-label=\"5 CREATIVE IDEAS FOR HIGH-REACH GUERILLA MARKETING\"><img width=\"1024\" height=\"576\" src=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2020\/04\/Header_1920x1080px-2-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"BEN&amp;JAN Blog Slider Guerilla Marketing\" loading=\"lazy\" srcset=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2020\/04\/Header_1920x1080px-2-1024x576.jpg 1024w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2020\/04\/Header_1920x1080px-2-300x169.jpg 300w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2020\/04\/Header_1920x1080px-2-1536x864.jpg 1536w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2020\/04\/Header_1920x1080px-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"http:\/\/staging.hi-tide.de\/en\/5-creative-ideas-for-high-reach-guerilla-marketing\">5 CREATIVE IDEAS FOR HIGH-REACH GUERILLA MARKETING<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p>Achieve a lot with the least possible use of financial resources &#8211; this is the goal of offline marketing, also known as guerrilla marketing. The advertising effect results from a particularly unusual or unusual presentation of the advertising message and the surprise effect. Because Guerilla marketing takes place exactly, where one does not expect it as a target group actually.<\/p>\n<\/div><a class=\"w-btn us-btn-style_1 usg_btn_1\" href=\"http:\/\/staging.hi-tide.de\/en\/5-creative-ideas-for-high-reach-guerilla-marketing\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-4386 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-id=\"4386\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"http:\/\/staging.hi-tide.de\/en\/corporate-design-for-schools-market-your-school\" aria-label=\"CORPORATE DESIGN FOR SCHOOLS: MARKET YOUR SCHOOL\"><img width=\"1024\" height=\"576\" src=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2020\/04\/Header_1920x1080px-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"BEN&amp;JAN Blog Slider Corporate Design f\u00fcr Schulen\" loading=\"lazy\" srcset=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2020\/04\/Header_1920x1080px-1024x576.jpg 1024w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2020\/04\/Header_1920x1080px-300x169.jpg 300w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2020\/04\/Header_1920x1080px-1536x864.jpg 1536w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2020\/04\/Header_1920x1080px.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"http:\/\/staging.hi-tide.de\/en\/corporate-design-for-schools-market-your-school\">CORPORATE DESIGN FOR SCHOOLS: MARKET YOUR SCHOOL<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p>Does a school need a corporate design? Our answer to this question: Yes. But under the premise that the design creates identification, provides orientation for students, teachers and parents alike and helps to give the school a recognition value. Why? Because education is in demand where the offer is convincing. From our point of view, corporate design is therefore more important than ever for schools today.<\/p>\n<\/div><a class=\"w-btn us-btn-style_1 usg_btn_1\" href=\"http:\/\/staging.hi-tide.de\/en\/corporate-design-for-schools-market-your-school\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-4392 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-local-marketing-en tag-local-marketing-en-2 tag-tips-for-customer-acquisition tag-winning-local-customers\" data-id=\"4392\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"http:\/\/staging.hi-tide.de\/en\/local-marketing-9-tips-on-how-to-win-your-first-100-customers\" aria-label=\"LOCAL MARKETING: 9 TIPS ON HOW TO WIN YOUR FIRST 100 CUSTOMERS\"><img width=\"1024\" height=\"576\" src=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2019\/07\/Lokales-Marketing_Titel_1920x1080px-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"BEN&amp;JAN Blog Slider Lokales Marketing 2\" loading=\"lazy\" srcset=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2019\/07\/Lokales-Marketing_Titel_1920x1080px-1024x576.jpg 1024w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2019\/07\/Lokales-Marketing_Titel_1920x1080px-300x169.jpg 300w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2019\/07\/Lokales-Marketing_Titel_1920x1080px-1536x864.jpg 1536w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2019\/07\/Lokales-Marketing_Titel_1920x1080px.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"http:\/\/staging.hi-tide.de\/en\/local-marketing-9-tips-on-how-to-win-your-first-100-customers\">LOCAL MARKETING: 9 TIPS ON HOW TO WIN YOUR FIRST 100 CUSTOMERS<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p>The final touches are done, the euphoria is huge and your doors have been open for some time. You have worked out a great store concept, great products and a perfect location. The problem: nobody notices it. Local marketing can not only help you to make the neighborhood aware of your store, but with the right approach, it can also get you the exact customers you want to see in your store.<\/p>\n<\/div><a class=\"w-btn us-btn-style_1 usg_btn_1\" href=\"http:\/\/staging.hi-tide.de\/en\/local-marketing-9-tips-on-how-to-win-your-first-100-customers\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-4395 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-e-mail-marketing-en tag-tips-for-customer-acquisition\" data-id=\"4395\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"http:\/\/staging.hi-tide.de\/en\/4-tips-for-your-e-mail-marketing-game\" aria-label=\"4 TIPS FOR YOUR E-MAIL MARKETING GAME\"><img width=\"1024\" height=\"576\" src=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2019\/01\/Email-Marketing_Titel_1920x1080px-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"BEN&amp;JAN Blog Slider E-Mail Marketing\" loading=\"lazy\" srcset=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2019\/01\/Email-Marketing_Titel_1920x1080px-1024x576.jpg 1024w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2019\/01\/Email-Marketing_Titel_1920x1080px-300x169.jpg 300w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2019\/01\/Email-Marketing_Titel_1920x1080px-1536x864.jpg 1536w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2019\/01\/Email-Marketing_Titel_1920x1080px.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"http:\/\/staging.hi-tide.de\/en\/4-tips-for-your-e-mail-marketing-game\">4 TIPS FOR YOUR E-MAIL MARKETING GAME<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p>The proportion of the population using the Internet to send and receive e-mail will be 86% in 2019. For 2018, the number of e-mails sent (excluding spam) in Germany is estimated at 848.1 billion. Four out of five Germans use e-mail on their smartphones. This means that e-mail is still the number one communication medium. Time to step up your e-mail marketing game!<\/p>\n<\/div><a class=\"w-btn us-btn-style_1 usg_btn_1\" href=\"http:\/\/staging.hi-tide.de\/en\/4-tips-for-your-e-mail-marketing-game\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-4389 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-guerilla-marketing-en tag-local-marketing-en tag-offline-marketing-en tag-tips-for-customer-acquisition tag-winning-local-customers\" data-id=\"4389\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"http:\/\/staging.hi-tide.de\/en\/local-cooperations-how-eis-innig-became-a-local-hero\" aria-label=\"LOCAL COOPERATIONS: HOW EIS &#038; INNIG BECAME A LOCAL HERO\"><img width=\"1024\" height=\"576\" src=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2018\/12\/Lokales-Marketing-Titel_1920x1080px-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"BEN&amp;JAN Blog Slider Lokales Marketing\" loading=\"lazy\" srcset=\"http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2018\/12\/Lokales-Marketing-Titel_1920x1080px-1024x576.jpg 1024w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2018\/12\/Lokales-Marketing-Titel_1920x1080px-300x169.jpg 300w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2018\/12\/Lokales-Marketing-Titel_1920x1080px-1536x864.jpg 1536w, http:\/\/staging.hi-tide.de\/wp-content\/uploads\/2018\/12\/Lokales-Marketing-Titel_1920x1080px.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"http:\/\/staging.hi-tide.de\/en\/local-cooperations-how-eis-innig-became-a-local-hero\">LOCAL COOPERATIONS: HOW EIS &#038; INNIG BECAME A LOCAL HERO<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p>In 2017 we were allowed to throw ourselves into the agency&#8217;s most exciting and largest all-round project to date: the construction of an ice cream parlor. In addition to the corporate design, we were also responsible for the conception, furnishing and design as well as the practical implementation of the store fitting. We also put Eis &#038; innig on the radar for local cooperation.<\/p>\n<\/div><a class=\"w-btn us-btn-style_1 usg_btn_1\" href=\"http:\/\/staging.hi-tide.de\/en\/local-cooperations-how-eis-innig-became-a-local-hero\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t<\/article>\r\n<\/div><div class=\"w-grid-preloader\"><div class=\"g-preloader type_1\">\r\n\t<div><\/div>\r\n<\/div>\r\n<\/div>\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;ajax_url&quot;:&quot;http:\\\/\\\/staging.hi-tide.de\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;permalink_url&quot;:&quot;http:\\\/\\\/staging.hi-tide.de\\\/en\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/4249&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:false,&quot;items_layout&quot;:&quot;6131&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;none&quot;,&quot;post_id&quot;:4249,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;post&quot;],&quot;post_status&quot;:[&quot;publish&quot;,&quot;acf-disabled&quot;],&quot;posts_per_page&quot;:&quot;10&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_params&quot;:null,&quot;us_grid_index&quot;:1,&quot;_us_grid_post_type&quot;:&quot;post&quot;,&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"LOCAL COOPERATIONS: HOW EIS &#038; INNIG BECAME A LOCAL HEROLocal cooperation on point! In 2017 we were allowed to throw ourselves into the agency&#8217;s most exciting and largest all-round project to date: the construction of an ice cream parlor. In addition to the corporate design, we were also responsible for the conception, furnishing and design...","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journal - Hi-TiDE\u2122 Kreativagentur - Die Kreativagentur f\u00fcr junge Zielgruppen<\/title>\n<meta name=\"description\" content=\"What&#039;s new Scooby-Doo? In our blog you&#039;ll find interesting topics to discuss, information about the digital market and much more. 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